Serious Coffee has a rotating art gallery along one wall but with orange walls, it was difficult for art to be showcased properly. There was also no proper way to display the changing shows so each artist simply put holes in the wall where needed to hang their art. Add to this poor lighting and Serious Coffee was ready for a makeover.
The outside of the building featured Douglas-fir post and beam detailing so it only made sense to continue that aesthetic onto the interior of the coffee shop.
We didn’t want the post and beam detailing on the inside to take up much floor space so it was constructed from 2x6s. Between each post a custom designed and made gallery rail system was installed making it easy to switch out the art and adjust for any mistakes in height hanging. The area displaying the art was kept light with a canvass colour while the lower third of the wall was painted a deep grey. New contemporary light pendants where installed throughout.
The custom designed and made gallery rails included hanging hardware that can be adjusted up to 1” for any mistakes in height by the artist when hanging their work.
We chose two profiles and materials for the new light pendants – glass tubes and metal cage geometrics. The Edison bulbs where switched to long lasting LEDs.
Another custom detail designed for Serious Coffee was the large bulletin board located in the hallway between the men’s and women’s washrooms.
Where people line up to pay a new custom, adjustable shelving unit was installed on the front counter to accommodate retail products.
The front counter was redone in a faux aluminium paint job and blackboard paint was applied within a frame on one section of the counter..
The gallery rails continue around the room, between the windows and doors, stopping before entering the kitchen zone.
The faux aluminium colour counter, the dark grey and canvas walls and the post and beam look all add to the industrial west coast aesthetic as does the choice of lighting and the gallery rail system.